A major rebranding of Village Bakery was undertaken with the focus on recapturing ‘the craft of the bakery’. Although a very successful family business working primarily for M&S, their own brand had not been touched for years. The new design has reinvigorated this side of the business and sales have seen an upturn of 45% since the launch. The new branding was taken across breads, pies, morning goods, livery, uniforms, POS, stationery and even the exterior of their bakery.
