Peach pubs own many pubs around the country. The High Field, a new gastro pub in Edgbaston, was one of our earliest collaborations. The brief was to create an impactful, contemporary look but with overtones of the countryside. The design solution, inspired by a wrought iron gate, shows a cheeky fox stalking an oblivious hare. The design was taken across all communications. The success of the pub led to Peach creating a sister hotel, The High Field Townhouse, which used the same branding solution with the fox and hare coming to life within the compendium, menus and signage.