After the successful AMD branding of its core brand and packaging, Jone’s Village Bakery have now created the best tasting gluten free bread around. They wanted a design approach that would shake the GF market up, which to this point had been about denial, having to have bread that compromised taste for being gluten free. The branding is optimistic, with the motto of “Love Gluten freedom” at its heart. The impactful design is focussed on promoting bread that tastes as good as it makes you feel on packaging and website.
Allison Murray Design has had a long and fruitful partnership with Village Bakery. The family business that turned runaway sucess unvieled thier latest range additions – Gluten free. Allison Murray design adapted the design to incorporate new messages in new and inspiring way. Follow their story at https://www.villagebakery.co.uk/