Allie Thomas is a classic example of successful kitchen-table business. Allie wanted to take her savoury vegetable and cheese biscuits from the farmers’ market into the retail environment. The quirky packaging and branding was created to show off the natural ingredients, flavours as well as Allie’s own artistic flair and Welsh background. The whimsical and magical nature of the brand runs through the identity and is summarised in ‘The Alchemy of Cradoc’s’. Since the launch Cradoc’s has met with huge demand and brand recognition and Allie is fast expanding her ranges.