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I developed the identity for Chorus, a pioneering English sparkling beer conceived and brewed in the New Forest by Baynhams Brewery. The challenge was to create a visual language for a product that sits between beer and sparkling wine, balancing the familiarity of craft brewing with the refinement of fine wine. I developed the name and identity around the idea of conviviality and shared experience, drawing on the brewery’s New Forest provenance through screen-printed trees and typography applied directly onto the bottle. Copper foil detailing reflects the beer’s natural amber tone while introducing a subtle reference to premium sparkling wine. Printing directly onto glass creates a more permanent, crafted presence, helping position Chorus as a distinctive new expression of beer designed for the table, the toast and shared moments.

Chorus Sparkling English Beer

I developed the identity for Chorus, a pioneering English sparkling beer conceived and brewed in the New Forest by Baynhams Brewery. The challenge was to create a visual language for a product that sits between beer and sparkling wine, balancing the familiarity of craft brewing with the refinement of fine wine. I developed the name and identity around the idea of conviviality and shared experience, drawing on the brewery’s New Forest provenance through screen-printed trees and typography applied directly onto the bottle. Copper foil detailing reflects the beer’s natural amber tone while introducing a subtle reference to premium sparkling wine. Printing directly onto glass creates a more permanent, crafted presence, helping position Chorus as a distinctive new expression of beer designed for the table, the toast and shared moments.

allison@allisonmurraydesign.com Chase me!

Allison Murray Design Brummells Barn Eastleach Gloucestershire GL7 3NG

01367 850056